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Get an instant, data-driven estimate of your agency's market value.
Independent agencies are valued like most other healthy businesses: based on a multiple of their EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). This is the gold standard because it reflects true profitability.
EBITDA Multiples: 6x - 12x (average 8x for small to mid-size agencies)
Captive agencies (like Allstate, Farmers, etc.) operate under different rules. Because the carrier has significant control and often retains some ownership of the book, valuations are based on a multiple of the agency's annual commissions, not EBITDA.
Commission Multiples: 1.5x - 3.0x Annual Commissions