The passive route
Hope the right buyer searches.
A generic listing waits for a buyer to type the right search, apply the right filters, and decide your book is worth opening.
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Every week you wait, 10,000 ears hear an episode that isn't pitching your agency. The audience doesn't pause while you decide.
The passive route
A generic listing waits for a buyer to type the right search, apply the right filters, and decide your book is worth opening.
The signal route
A Deal Spotlight reaches the owners and producers already listening on their commute. Your deal gets context, numbers, and a reason to ask for the NDA.
The Insurance Dudes reaches people who already work in P&C. They know what retention, carrier mix, producer relationships, and renewals mean before they ask for the financials.
20K
Monthly downloads
800+
Episodes
$0
Commission taken
We are not brokers. We structure nothing and never touch your close. We give a qualified deal an audience.
A live audience
Your numbers, carried into the conversation.
A median $590K agency sale can create a $30K-$60K broker commission. These are fixed prices. You never pay a percentage of your transaction.
Listing
Your agency gets a listing spot. One payment, no subscription, no percentage ever.
$299
Flat listing feeDeal Spotlight
Your own SEO-optimized deal post plus a live pitch to the exact buyer pool on The Insurance Dudes.
$2,500
One paymentDeal Spotlight Plus
Everything in Deal Spotlight, plus repeat mentions across two to three episodes and a newsletter and social push.
$4,995
For a longer signal$299. Your listing goes live immediately.
We write the post and pitch the deal on the podcast.
Buyers sign an NDA before they see financials or your identity.
Cash, bank, or seller carryback. You structure nothing through us and we take nothing.
The public pitch covers what matters to buyers: book quality, geography, revenue, retention, and fit. Your agency name and financials stay behind an NDA.
The rule: numbers before names. Interest before exposure.
You can choose reach without giving up a percentage of the deal. This is what the transaction looks like before your first buyer conversation.
$590K
Median agency sale price
| Decision point | Agency Trader | BizBuySell | Traditional broker |
|---|---|---|---|
| Listing price | $299 flat | $500-$1,500 per month | Percentage of sale |
| Dedicated deal post | Yes, with Deal Spotlight | No | Sometimes |
| Podcast pitch to P&C owners | Yes, 20K monthly listeners | No | No |
| AI and LLM optimized deal page | Yes | No | No |
| Commission taken | None | Not applicable | $30K-$60K on a median sale |
| Confidentiality until NDA | Yes | Varies | Yes |
Free tool / 01
Start with your revenue, EBITDA, and multiple. See what your book could support before you set a price.
Free tool / 02
Show a buyer what carryback can change. In the right deal, it can save more than $400K and improve your asking price.
You can maximize the sale of your book under your carrier's rules, then plan the independent move. Start with the deal you have, not the plan someone else wants to sell you.
Straight answers about fees, confidentiality, buyers, and the point of a podcast pitch.
A standard listing is $299, paid once. Deal Spotlight is $2,500. Deal Spotlight Plus is $4,995. There is no subscription, no success fee, and no percentage of your sale.
No. Insurance Agency Trader is not a broker and takes no commission. You negotiate, structure, and close your transaction directly.
For Deal Spotlight, your deal receives a dedicated post and a live pitch to The Insurance Dudes audience. The pitch covers the numbers and buyer fit, not your identity.
Not from the listing. Buyers sign an NDA before they receive confidential financials or identifying details. Your public pitch is built around the deal, not the name.
The audience is P&C agency owners, producers, and operators who already listen to The Insurance Dudes. It is a buyer pool that understands renewals, retention, carriers, and book quality.
No. You choose the structure. If carryback makes sense for your goals, the Carryback Calculator helps you compare the buyer economics before you discuss terms.
We will review your book and give you an honest read on whether the deal will pitch. If Deal Spotlight is not the right move, we will say so.
A book gets pitched to 20,000 podcast listeners the week it lists. You hear about it before that episode airs, and 3 days before the listing goes public. By the time the rest of the market is dialing, you have already read the blind profile and decided.
Most of these books never make it to the open market. The seller takes the first serious buyer who understands the numbers. Preferred buyers are simply the ones who got to be first.
Tell us the states you want and the size book you can absorb. That is the whole filter.
Get notified first
Preferred buyers see new blind listings before the podcast mention and 3 days before they post. 60 seconds to join.